How do I advertise my hemp shop online?

Promoting hemp and CBD products works differently than traditional online advertising. There are strict guidelines on Google, Meta, and other platforms that make advertising difficult and often even prevent it entirely. However, there are alternatives, new approaches, and existing advertising portals for hemp shops. So, how can you optimally advertise a hemp or CBD shop? Here are our approaches.

Marketing approaches for hemp shops

Use social media multipliers

No CBD shop or hemp store is complete without a social media channel, right? Whether Instagram, TikTok, or YouTube : product videos, reviews, and insights into daily business can help you reach new customers. That's provided you know how social media channels work, which content resonates, and how to achieve greater reach— without meta advertising . Viral videos aren't available at the push of a button and also require varying degrees of effort. Therefore, we have some tips for making the most of social media :

Create added value or entertain?

No matter what's posted on social media, without added value or entertainment for the user, it will disappear into the ether of the social web. Ideally, images, text, and videos contain both—a bit of infotainment about hemp products, hemp shops, and experiences.

Make use of your own community and that of others

As soon as a customer enters the shop, they should not only become a fan of the store, but also a fan on social media. Therefore, advertising for these channels is also necessary in the shop. Stickers, business cards, or competitions can be ideal here. Interacting with customers on social media increases reach. Similar content and fan pages from the region can gain additional fans. This way, hemp shops are perceived as an active social media channel for a suitable environment.

Working with influencers

Fashion, health, and lifestyle – these are topics ideal for promoting CBD products and hemp shops. Numerous bloggers, vloggers, and social media influencers report on new trends in cosmetics, food, sports, health , and other relevant hemp topics. Influencer campaigns can be launched quickly and easily via various portals. Selected partnerships can multiply reach and help build your own community or generate traffic for your online shop.

Online portals and product presentations

For a long time, a basic principle for an online presence was: Be found everywhere. Numerous updates to Google Search have somewhat weakened this principle. Nevertheless, a listing in relevant online portals and search directories is still important. However, quality over quantity is what matters.

Industry directories with focus

A listing in a specialized industry directory has a different quality than a Yellow Pages listing. Therefore, we recommend investing your valuable time in a few select portals . For example, hanfplatz.de offers a search page with numerous features and queries specifically focused on hemp and CBD . Other relevant portals could be regional shop directories or health portals.

Marketplaces and product feeds

Due to Meta and Google's restrictions on the delivery of hemp products in their marketplaces, a crucial piece of the online marketing puzzle is missing. Existing data feeds – usually easily accessible via the shop software – must be cleared of CBD products, and even then, there's a high risk that hemp products will not be approved for sale or for a sales advertisement. Therefore, it's advisable to rely on specialized hemp marketplaces and, at the same time, do everything possible to ensure good visibility for your own online shop .

Recommendations - online and offline

Word of mouth has always been one of the most effective advertising tools. This hasn't changed in the age of the internet. Reviews, ratings, and recommendations are among the most important content for an online presence . However, references to recommendations and the transparent handling of reviews can also be a great advantage in the shop itself. High customer satisfaction can convince numerous other customers of the shop owner's quality, reliability, and honesty.

Online reviews and recommendations from hanfplatz

Through hanfplatz.de, we offer the opportunity to collect reviews on a portal that's perfectly tailored to your target audience. Our packages allow you to request an independent, editorial review for a product and the shop . These reviews are also displayed on hanfplatz.de and are linked to a review widget. The reviews can be displayed on the hemp shop's own website using thisHTML5 widget .

A win locally too: Recommendations and awards

It's a natural approach to ask for online reviews in-store using flyers, QR codes, or other prompts. However, presenting a recommendation, a review, or an award has also been proven to increase trust in the store and its products. This trust-building measure can be made clear through stickers, a certificate, or a certification. We've compiled several ways to collect reviews in our review tips .

Our marketing solutions for hemp shops

Discuss online and offline visibility solutions with hanfplatz now, or secure a predefined service package at favorable introductory rates. Contact us or discover the

Benefits and packages for hemp shops