How do I advertise my hemp shop online?

Advertising hemp and CBD products works differently than classic online advertising. There are clear guidelines at Google, Meta and Co that make an application more difficult and usually even prevent it completely. But there are also alternatives, new approaches and existing advertising portals for hemp shops. So how can you optimally advertise a hemp or CBD shop? Here are our approaches.

Marketing approaches for hemp shops

Use social media multipliers

No CBD shop or hemp shop without a social media channel, right? Whether Instagram, TikTok or YouTube : new customers can be addressed with product videos, tests and insights into daily business. Assuming you know how the social media channels work, what content is well received and how you can achieve more reach - without meta-advertising . Viral videos are not available at the push of a button and also require more or less effort. We therefore have some tips on how to make the most of social media :

Add value or maintain value?

No matter what is posted on social media, without any added value or entertainment factor for the user, it will disappear into the ether of the social web. Ideally, images, texts and videos contain both - i.e. a bit of infotainment on the subject of hemp products, hemp shops and experiences.

Take advantage of your own community and that of others

As soon as a customer enters the shop, they should not only become a fan of the store, but also a fan on social media. That's why advertising for the channels is also necessary in the shop. Stickers, business cards or competitions can be of optimal help here. Interacting with customers on social media increases your reach. Additional fans can be gained through similar content and fan pages from the region. Hemp shops are perceived as an active social media channel for a suitable environment.

Work with influencers

Fashion, health and lifestyle - these are topics that are ideal for advertising CBD products and hemp shops. Numerous bloggers, vloggers and social media influencers report on new trends in cosmetics, food, sports, health and other relevant hemp topics. Influencer campaigns can be started quickly and easily via various portals. Selected partnerships can multiply your reach and help you build your own community or generate traffic for your online shop.

Online portals and marketplaces

For a long time, one principle of online presence was: be found everywhere. This principle has been weakened somewhat due to numerous updates to Google search. Nevertheless, a listing in relevant online portals and search directories is relevant. However , class is required rather than quantity .

Business directories with focus

An entry in a special business directory has a different quality than a Yellow Pages entry. We therefore recommend investing your valuable time in a few selected portals . With hanfplatz.de, for example, we have a search page with numerous functions and queries that are specifically aimed at the topic of hemp and CBD . Other relevant portals could be regional shop directories or health portals.

Marketplaces and product feeds

Due to Meta and Google's restrictions on the delivery of hemp products in their marketplaces, an important piece of the puzzle in online marketing is missing. Existing data feeds - usually easily obtained via the shop software - must be cleaned of CBD products and even then there is a great risk that hemp products will not be released for sale or a sales advertisement. That's why it's advisable to rely on special marketplaces for hemp and at the same time do everything you can to ensure the good visibility of your own online shop .

Recommendations - online and offline

Word of mouth has always been one of the most effective means of advertising. That hasn't changed even in the age of the Internet. Reviews, ratings and recommendations are among the most important content for your online presence . But references to recommendations and the transparent handling of reviews can also be a big advantage in the shop. With a high level of customer satisfaction, numerous other customers can be convinced of the quality, reliability and honesty of the shop owner.

Online reviews and recommendations from hemp place

Through hanfplatz.de we offer the opportunity to collect reviews on a portal that is perfectly tailored to the target group. An independent, editorial review for a product and the shop can be requested via our packages. These are also displayed on hanfplatz.de and are linked to a rating widget. The reviews can always be displayed up to date on the hemp shop's own website using thisHTML5 widget .

Also a benefit locally: recommendations and awards

It makes sense to ask for online reviews in the store using a flyer, QR code or other prompts. But presenting a recommendation, a review or an award also demonstrably increases trust in the shop and the products. This trust measure can be made evident through stickers, a certificate or a certification. We've collected several measures for collecting reviews in our review tips .

Our marketing solutions for hemp shops

Discuss solutions for online and offline visibility with hanfplatz now or secure a predefined service package at favorable introductory conditions. Write to us or discover them

Advantages and packages for hemp shops